Episode 69: Brian Wansink, PhD discusses food behaviour, behaviour change, mindless eating and how powerful cues in our environment influence our food intake more than we realise.
Guest BioBrian Wansink, PhD.
Wansink’s award-winning academic research on eating behavior, behavioral economics, and behavior change has been published in the world’s top marketing, medical, and nutrition journals. It contributed to the introduction of smaller “100 calorie” packages (to prevent overeating), the use of taller glasses in bars (to prevent the overpouring of alcohol), the use of elaborate names and mouth-watering descriptions in many chain restaurant menus (to improve enjoyment of the food), and the removal of 500 million calories from restaurants each year (via Unilever’s Seductive Nutrition program).
As the Director of the Cornell University Food and Brand Lab, Dr. Wansink and his team focus on developing and disseminating transforming solutions that help people eat better
In this episode we discuss:
What drives overeating?
The importance of food environment
Tactics and tools to allow you to prevent overeating without thinking about it