SNR #69: Dr. Brian Wansink – Mindless Eating, Food Behaviour & How To Design Your Food Environment

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SNR #69
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SNR #69: Dr. Brian Wansink – Mindless Eating, Food Behaviour & How To Design Your Food Environment

Episode 69: Brian Wansink, PhD discusses food behaviour, behaviour change, mindless eating and how powerful cues in our environment influence our food intake more than we realise.

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Guest Bio

 Brian Wansink, PhD.
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Brian Wansink is the Director of the Cornell Food and Brand Lab at Cornell University in Ithaca, NY. He is the lead author of over 200 academic articles and books on eating behavior, including the best-selling Mindless Eating: Why We Eat More Than We Think and Slim by Design.

Wansink’s award-winning academic research on eating behavior, behavioral economics, and behavior change has been published in the world’s top marketing, medical, and nutrition journals. It contributed to the introduction of smaller “100 calorie” packages (to prevent overeating), the use of taller glasses in bars (to prevent the overpouring of alcohol), the use of elaborate names and mouth-watering descriptions in many chain restaurant menus (to improve enjoyment of the food), and the removal of 500 million calories from restaurants each year (via Unilever’s Seductive Nutrition program). 

As the Director of the Cornell University Food and Brand Lab, Dr. Wansink and his team focus on developing and disseminating transforming solutions that help people eat better

In this episode we discuss:

What drives overeating?

The importance of food environment

Tactics and tools to allow you to prevent overeating without thinking about it

Links & Resources:

Slim by Design

Mindless Eating

BrianWansink.com

MindlessEating.org

Plate Size and Color Suggestibility – Koert Van Ittersum and Brian Wansink

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